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 George Nix
Vice President, Leads Source
George has been successfully helping companies market products
and services to both consumers and business customers. His background
focused on Marketing, IT and General Management for decades.
With 5 years in marketing to consumers with the F & M Schaefer
Brewing Company, he helped make decisions on where to build plants and
production quantities through demand forecasting and market intelligence
in their regional markets.
The remainder of his career has concentrated upon Business to Business
Marketing. As Manager of Market Intelligence Systems for Xerox he
concentrated on establishing systems, staff, and procedures that
assisted Xerox Marketing with relevant information about the needs
and desires of Xerox's prospects and customers. It was his responsibility
to be sure Xerox products remained a step ahead of competition by
satisfying the market's needs. George learned managing this work
that new products are the life's blood of technology firms such
as Hewlett Packard, Xerox and IBM.
George left Xerox to form two companies: The graphics software business
helped convince management to make decisions on the optimum placement
of salespeople to meet sales targets by developing presentation,
charting and mapping capability for high end analytical organizations
such as Xerox, Kodak, the US Navy, Abbott Labs, AC Nielson, Anheuser
Busch and others.
The Market Intelligence Consulting business helped clients focus
on high value markets to attain sales and profit growth. He provided
"hands on" assistance to companies such as Xerox and Kodak
in the acquisition of data, the formation of relevant information,
and the analysis of this information to form business insights.
George believes that it all boils down to achieving greater marketing
ROI by focus on the few segments with the most opportunity. He knows
how to identify those rapidly moving targets and how to quantify
those opportunities.
As Director of Market Intelligence for a marketing company in the
area, George continued his work with lists and databases and how
they can be developed and utilized effectively by businesses of
any size. During this period he conducted tests with teams of sales
personnel calling upon typical prospects vs. specially selected
high potential prospects. He proved that the high potential prospects
produced successful leads at a rate 2 to 3 times higher than the
control group. This led to analytical techniques that could identify
these high potential prospects and concentrate sales resources upon
them. His work helped capture customers more efficiently at lower
sales costs. He leveraged customer insight to improve sales potential
by many millions of dollars.
As Director of Programs for the High Tech Business Council he learned
that Marketing and Market Intelligence were critical issues to the
High Tech companies of the Rochester Region. He organized a Marketing
Initiative group of Marketing Professionals in the area, to service
this need and participates with this group to this day.
George is eager to assist companies in identifying their target
market, selecting specific high probability prospects for products
and services, and helping companies efficiently contact high potential
prospects and convert these prospects into customers.
Call today for a free consultation on how Leads Source can help
drive revenue growth.
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