Leads Source Inc. and Advanced Business Concepts Announce Strategic Marketing Partnership

Rochester, New York, January 3, 2005 - Leads Source Inc. and Advanced Business Concepts today announced a strategic marketing partnership designed to provide integrated direct response and data-based marketing solutions with measurable return on investment for start-ups, high techs and other small businesses.
According to Bill Brennan, President of Leads Source, "Through this type of integrated campaign, we can optimize results by altering message, market, recipient - even day of the week message received - while providing businesses with stronger ROI."  He added, "Direct response and database marketing are highly complementary to build awareness is and the ability to deliver highly targeted, addressable messages to develop leads."

George Nix, President of Advanced Business Concepts said, "We are excited about this partnership and the opportunity to offer integrated marketing programs that deliver a quantifiable return on investment. We believe that firms are looking for effective marketing programs, and our partnership enables us to offer something unique and compelling in the marketplace."

About Leads Source
Leads Source, Inc. is a leading provider of results-based direct response marketing services to small Business-to-Business firms. Through our proven system, we help entrepreneurs develop and execute marketing programs that generate measurable results.

About Advanced Business Concepts
Advanced Business Concepts (ABC) formed by George Nix, in business 24 years specializing in helping business clients focus on high value markets to attain sales and profit growth.. Advanced Business Concepts divisions include Graphics Software Division and Market Intelligence Consulting Division which provide a variety of support services, including: business research, sales and management training.

As Director of Programs for the High Tech Business Council he learned that Marketing and Market Intelligence were critical issues to the High Tech companies of the Rochester Region. He organized a Marketing Initiative group of Marketing Professionals in the area, to service this need and participates with this group to this day.

To learn more information about Leads Source's business plan service and its other services for small businesses, visit their website at http://www.LeadsSource.com

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