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Resource Center
This Resource Center has six sections in which you will find valuable
eReports, articles,
forms, checklists, schedules, book lists and links that
will help you with Sales and Marketing.:
Special eReports Section - Look
here for effective (and if we might modestly say so ourselves,
dynamite) information eReports that will provide you with valuable
lead and prospect generation approaches and steps. These are
not fluff nor theoretical, but practical and proven methods the get
a steady stream of new prospects NOW! Check them out for yourself.
Flipping the Funnel
an e-book by Seth Godin, describing how you can get your "fans"
(customers, partners, those in your network) to publicize your
strong points. This is an 18 page pdf file.
Prospects Come to you
a straightforward,
simple-to-execute new business pursuit process that is easy to
implement.
New Prospecting Secrets Revealed
provides tips and tricks for you to include in your lead
generation strategy.
The Articles Zone - which contains articles, tips and techniques,
ideal for small and mid-size businesses, which you can offer some
extremely useful Information Articles that will provide you with valuable
marketing oriented business information from differentiation to direct
mail for do-it-yourselfers.
Marketing Campaign
Guideline use this outline to be sure you have all your
marketing bases covered.
Market Intelligence
- provides information to steer your Marketing/Sales efforts
12 Reasons to use Public Relations
22 Tactics to Differentiate
your Small Business
29 Ideas for Easily Building your
Business
75 Ways to Increase Your Direct
Mail Response
10 Vital principles For Selecting Your Key Market
Segments in Word RTF format
How to Penetrate Big Companies in PDF
format
Tools & Templates
- which contains Leads Source unique forms and checklist resources
for your download and use right now. They will be updated monthly
to continue to offer greater usefulness.
The E-Zine Archives - will help you understand whether
you can benefit from Leads Source services
Promotion Checklist the
Pros Use
Marketing During Slow Times
New Product Success Quiz
Snaring Prospects in a Commercial
Building
Your own personal Co-op, Coupon
Pack
Direct mail - recycling
creative
Hot Referral Tips
The Seminars Sector - offers you
the opportunity to review and download useful marketing seminars. We
will add to them as we create and present new ones. Also, there is a
link to upcoming workshops offered by Leads Source, which you may
wish to attend. To book Bill Brennan today, contact him at:
bbrennan@LeadsSource.com. If you don't see exactly what you're
looking for, give us a call and together we can develop a custom
program for your needs: 585-269-3800
Market Intelligence
- download this presentation to get information to steer your Marketing/Sales
strategies.
Starting a New Business - a
series of presentations and papers organized by Bill Brennan for
the U S Small Business Administration (SBA) and presented by various
experts to those interested in
starting and succeeding in a new businesses.
Checklist for Starting a Business -Word
Document
The
Credit Process -
What banks look for in a business loan request - PowerPoint Presentation
Examples of
Business Plan Format - PowerPoint
Presentation
Small Business
Marketing - PowerPoint Presentation
8
Part Mini-Marketing Plan Form - All the
marketing you ever need in 8 simple questions - Word
Document
Good Record
Keeping - What records to keep & how to keep them -
PPT Presentation
Legal Entities
- How to choose the right new business legal
structure -
PowerPoint Presentation
Recommended Reading - books which we believe should be in
every business library (and maybe even read).
Complete Publicity Plans - Beckwith, Sandra
Guerrilla Advertising - Levinson, Jay Conrad
Guerrilla Marketing Online Weapons - Levinson, Jay
Conrad & Rubin, Charles
Guerrilla Marketing Handbook - Levinson, Jay Conrad
Differentiate Or Die - Trout, Jack
Selling The Invisible - Beckwith, Harry
Immutable Laws of Marketing - Ries, Al & Trout, Jack
This Resource Center should become your company's link to small
and mid-size business marketing. BOOKMARK it now and check back
on a regular basis. We'll keep you posted on new developments each
month.
Leads Links - We have found
this firm to offer excellent business building services:
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