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Leads Source, Inc.
125 Highpower Road
Rochester, NY 14623
P:
585.269.3800
F: 585.269.3801
info@LeadsSource.com
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Program
Cost Comparisons
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MICRO
MARKETING is intended to pay for itself quickly through the
consistent development of good, reliable, on going new business.
The following steps will help you analyze the comparative
value of a MICRO MARKETING program in relation to existing
services in your market:
- Verify the market
potential for yourself. Call a mail list broker and ask
for a count of all the businesses in your market that you
might sell to. Ask the list broker the cost of his list
on disk (about $400 minimum).
- Next, visit a local
software store and/or search The Web. Try to find a complete
new business development program. (Yes, you will find many
single purpose programs - The Greatest 100 Sales Letters
or Business Plans Made Easy - but you won't find everything
you need in one program.) Add up the cost of individual
software programs - mail merge, web site creation, custom
printing, developing sales letters, desk top publishing,
telemarketing programs, etc. (about $450).
- Call a copy writer
and ask the charge for developing a new business letter
or new business postcard series or web site content ($450
to $2,000).
- Call a telemarketing
company and ask the charge for a telemarketing call prep
sheet, script, and call tracking evaluation forms
($500 to $800).
- Call a business
consultant and ask the charge for doing a basic market analysis
- your position, competition, potential ($2,500 to $5,000).
The total charge is what you would pay to buy the same services
available from MICRO MARKETING. And you would need to coordinate
and integrate all the individual pieces yourself.
Two Important
Considerations
First off,
every MICRO MARKETING program is geared to meeting your particular
needs. We are not selling a single service (at a fixed price)
as much as we're offering a solution set of services...which
are keyed to your existing situation, near and long term growth
plans and budget.
Secondly, With MICRO MARKETING, you'll learn useful marketing
skills which can help you build sales for any business...with
or without our help.
With MICRO MARKETING, you will know more about your buyer and
your market than your competition will. And in this Age Of
Information, knowledge is the key to winning the game.
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